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Research papers

Qualitative readership research

The term âqualitativeâ can cover a wide range of aspects that go beyond average issue readership, and which are relevant to the planning of advertising schedules.

Month

January

Year

1947

Month

April

Year

2024

You searched for: ""

Research papers

Qualitative readership research

The term âqualitativeâ can cover a wide range of aspects that go beyond average issue readership, and which are relevant to the planning of advertising schedules.

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Liliana Denon

June 15, 1980

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January

1947

April

2024

You searched for: ""

Research papers

Qualitative readership research

The term âqualitativeâ can cover a wide range of aspects that go beyond average issue readership, and which are relevant to the planning of advertising schedules.

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Liliana Denon

June 15, 1980

Citation

The term âqualitativeâ can cover a wide range of aspects that go beyond average issue readership, and which are relevant to the planning of advertising schedules.